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Digital Marketing refers to the online promotion and marketing of services or brands via digital tools and mediums. Main channels of digital marketing 1 Search Engine Optimization (SEO) Improving website visibility on search engines like Google. 2 Search Engine Marketing (SEM / PPC) Paid ads on search engines (Google Ads). 3 Social Media Marketing (SMM) Marketing on platforms like Instagram, Facebook, LinkedIn, and X. 4 Content Marketing Creating blogs, videos, infographics, and posts to attract and educate users. 5 Email Marketing Sending promotional or informational emails to customers. 6 Affiliate Marketing Earning commissions by promoting other brands’ products or services. 7 Influencer Marketing Collaborating with influencers to promote products to their audience. 8 Mobile Marketing Marketing through SMS, apps, and mobile notifications. Why digital marketing is important Examples of digital marketing Digital marketing in today’s world Digital marketing uses AI, automation, data analytics, AR/VR, and privacy-first strategies to deliver personalized and effective campaigns.

Artificial Intelligence: Artificial Intelligence, or AI, is an area within the field of computer science that allows computers to think and learn like humans do by analyzing data. How artificial intelligence works”AI systems use: The more data that is learned, the better the performance. Types of artificial intelligence ….. Still under research. ……Theoretical, but as of now, Common examples of AI in daily life * Chatbots and Customer Support * Online Shopping Recommendations Key technologies behind AI Benefits of artificial intelligence AI in digital marketing (quick example)