Artificial Intelligence: Artificial Intelligence, or AI, is an area within the field of computer science that allows computers to think and learn like humans do by analyzing data.

How artificial intelligence works”AI systems use:

• Data refers to large amounts of information

• Algorithms – rules and instructions

• Models – systems learning from experience

The more data that is learned, the better the performance.

Types of artificial intelligence

• Narrow Artificial Intelligence
  AI of limited or
  Created for particular uses.
  Google Search, Siri, ChatGPT, and recommendations on Netflix.

• General AI (Strong AI)
  Can solve any intellectual problem that a human can solve.

….. Still under research.

• Super AI
  More intelligent than a human in every possible way

……Theoretical, but as of now,

Common examples of AI in daily life

• Voice assistants (Alexa, Siri)

• Facial recognition in smartphones

* Chatbots and Customer Support

• Algorithms for social networks-feeds

* Online Shopping Recommendations

• Autonomus car system

Key technologies behind AI

• Machine Learning (ML) – learning from data

• Deep Learning – Inspired by the Human Brain through Artificial Neural Networks

• Natural Language Processing (NLP) – process of understanding human language

• Computer Vision – Image and Video Understanding

Benefits of artificial intelligence

• Performs repetitive jobs

• Enhances accuracy and efficiency

• Cost and Time Savings

• Assist in effective decision-making

AI in digital marketing (quick example)

• Personalized Ads

• Bots for Customer Support

• Predictive Analytics

• Content & SEO optimization